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As an Entrepreneur, Learn to Thrive not Survive - Ross Paterson (Part-2)

The entrepreneurs are the ones who are going to survive. Ross Paterson.

by

Mike Pine & Kevin Schneider

1 MIN READ

1 MIN READ

1 MIN READ

29 min

The entrepreneurs are the ones who are going to survive. Ross Paterson.

We’re living in a volatile, uncertain, complex and ambiguous environment, so should you start, or even continue your business plan? How can you still get 2X productivity from your business when everyone else thinks the sky is falling?

In today’s podcast, we continue to listen to the wisdom of Ross Paterson of XM Performance, as he draws from his direct experience, and walks us through these questions and more, like, what to focus on to kickstart your business plan, and how to get that win-win line-up of clients.

In this episode, we discuss

How and why to start a new business

What to do in the first few years of a business start-up

What key things to invest your energy and time in to gain business traction

The importance of having a business mission and values

What an effective business coach is

Why it’s important to be selective when picking clients

How to select a win-win line-up of clients

Why learning marketing and sales is so important

Why leveraging your team increases productivity

How to make your business the best place to work in

The magic of transforming people and making money

How to view the current volatile, uncertain, complex and ambiguous market environment

To Learn More

Visit their website XM PERFORMANCE - XM Performance to learn more about Ross Paterson and how XM Performance can help you launch a new business with long-term success, and achieve your full potential as a business owner. You can contact Ross and his team via the Contact Us tab on the website.

1024 Texan Trail Ste 100, Grapevine, TX 76051

DISCLAIMER:

This is not a CPA firm and these services are not regulated by the Texas State Board of Public Accountancy.

© 2026 REVO TAXPAYER ADVOCACY LLC. ALL RIGHTS RESERVED.

1024 Texan Trail Ste 100, Grapevine, TX 76051

DISCLAIMER:

This is not a CPA firm and these services are not regulated by the Texas State Board of Public Accountancy.

© 2026 REVO TAXPAYER ADVOCACY LLC. ALL RIGHTS RESERVED.

1024 Texan Trail Ste 100, Grapevine, TX 76051

DISCLAIMER:

This is not a CPA firm and these services are not regulated by the Texas State Board of Public Accountancy.

© 2026 REVO TAXPAYER ADVOCACY LLC. ALL RIGHTS RESERVED.

1024 Texan Trail Ste 100, Grapevine, TX 76051

DISCLAIMER:

This is not a CPA firm and these services are not regulated by the Texas State Board of Public Accountancy.

© 2026 REVO TAXPAYER ADVOCACY LLC. ALL RIGHTS RESERVED.